Not really cheap, not really expensive... even at OBEY they don't know what it is. It can go offroad or it can drive fast with this powerfull Inline V6 engine with OMNIS 4WD system. We could say anything, you would trust it because you don't even know what it means. We neither. So what it is? Who cares! But for real marketing purpose, OBEY targets only old rich guys that want to get a blowjob by a beautiful young lady while driving to shut her mouth when she enjoys her new diamond ring. Well ! The world isn't perfect and there are still assholes on the road. They drive an Obey. Sometimes a DD.